Whilst it’s easy to pop to your local shopping centre or supermarket and pick up items of baby clothing that will do the job, you can’t always find clothes that speak to you as a parent. If you want something more for your little one than mass produced, poorly finished garments that everyone else’s child is wearing, you should try to shop for independent baby clothes. 

When we talk about independent baby clothes brands we generally mean those smaller, local brands that are often run by mums and tend to favour more natural handiwork than industrialised production.  

Where can you find independent baby clothes? 

One of the best places to find independent baby brands is online and in particular on social media. Many small businesses find social media platforms such as Facebook and Instagram an easy and cost effective way to reach their target audience. Currently, 25-34 year olds are the largest users of Instagram and Facebook, which is why so many independent baby clothes brands find these platforms a great way to reach new parents and hopefully turn them into new customers! 

If you are looking for new, independent brands to buy your baby clothing from, searching on social media is a great place to start. Even better, is to listen to the recommendations of your friends and family members who are also pregnant or have recently had a baby, as they may have come across some interesting brands that you can look up. 

What are the benefits of buying from independent baby clothes brands? 

You’ll probably feel like one of the family rather than a customer number on a list when buying from independents. How many times have you felt utterly dejected when trying to contact a big corporate’s customer service? It’s not like that with smaller, independent brands as they know how much each customer contributes to their business and will often go the extra mile to help you find exactly what you are looking for. 

The fashion industry is one of the greatest polluters, with over 300,000 tonnes of clothing dumped in UK landfills every year. When looking for independent baby clothes you can take ethical and environmental issues into account and opt for a brand that prioritises sustainability and quality. By purchasing high quality clothing that has been made with care and attention to detail, you’ll be getting something that lasts not only as long as your baby needs it but probably for many more years as a welcome hand me down. You can also choose brands that use organic cotton and avoid the use of chemicals, giving baby soft skin the clothing it deserves. 

If you’re looking for a gift, then buying independent baby clothes is an excellent choice as it makes your gift stand out from all the rest. When buying for families who love that cool, hip vibe, you’ll be much closer to what they would buy themselves shopping independently rather than from the high street.  

When you buy mass produced fashion, how often can you truly say that the values of the brand line up with your own?  They’re just too big and too corporate to care about the little people, right? Well, possibly so, but with smaller, family-based and independent brands you can find the people who are passionate about the same causes as you. So, whether it’s a mum who just couldn’t find the right kind of toys to help her baby develop so she created her own, or a few parents who got together one night and decided to create a brand of baby clothes that catered for their individual tastes, there is great variety, enthusiasm and attention to detail in independent brands. 

Find ethically sourced, organic cotton baby clothes online at independent baby clothes brand Just Add Milk. 

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